Hashtag: #YesAllWomen

Step1: Select one hashtag (This must be in English)

l   Explain this hashtag.

#YesAllWomen is a Twitter hashtag ad social media campaign in which users share examples or stories of misogyny and violence against women. First used in online conversations about misogyny following the 2014 Isla Vista killings, the hashtag was popular in May 2014, and was created party in response to the Twitter hashtag #NotAllMen. #YesAllWomen reflected a grassroots campaign in which women shared their personal stories about harassment and discrimination.

l   What is the purpose?

The campaign attempted to raise awareness of sexism that women experience, often from people they know.

l   Who is the audience?

Women, especially are those who experienced harassment and discrimination. They want to find some resonance from others.

l   Who is participating?

Women, especially are those who experienced harassment and discrimination. They hope to share their own experience to help others avoid violence.

l   What kind of participation is required?

Using Twitter hashtag and social media campaign in which users could share their examples or stories of misogyny and violence against women.

Step 2: The Problem: Why was the hashtag created (what is the CAUSE)?

l   Why is your hashtag needed?

The case called “2014 Isla Vista killings” happening in California that left six people dead and thirteen others wounded, the killer’s Internet activity was described as misogynistic, and hatred of women was cited as a factor in his crimes. In the wake of the killings, some Twitter users made the argument that “not all men” are like this.

In reaction to the hashtag ”#NotAllMen”, an anonymous female Twitter user then created “#YesAllWomen” to express that all women are affected by sexism and misogyny, even though not all men are sexist.

The purpose is to draw attention towards the fact that all women have felt the effects of discrimination, sexism and/or verbal/physical in their lives.

l   What problem exists?

Find 2, cite and summarize 2 sources.

Summary 1: A gunman killed six people and wounded thirteen people in a series of drive-by shootings late Friday near the campus of the University of California, Santa Barbara. Then the killer’s name was found. He was young man named Elliot Rodger. After murdering, he escaped. Then put a video on YouTube on Saturday. In the recording, he says the video will be his last. The reason why he kills so many people was girls have never been attracted to him. ”There’s going to be a kit more information that will come out that will give a clearer picture of just how disturbed this individual was,” he added.

Summary 2: A deadly attack by a gunman obsessed by grievances towaed women near the campus of the University of California, Santa Barbara, has touched of an anguished conversation here and on social media about the ways women are perceived sexually and the violence against them. Many students expressed their opinions about this problem bravely.

References：

Ellis, J. (2014). Gunman kills 6 in drive- by rampage near California college campus. Mashable. Retrieved from http://mashable.com/2014/05/24/santa-barbara-shootings/

Medina, J. (2014). Campus killings set off anguished conversation about the treatment of women. The New York Times. Retrieved from http://www.nytimes.com/2014/05/27/us/campus-killings-set-off-anguished-conversation-about-the-treatment-of-women.html?ref=us&_r=1

l   What effect is desired from the hashtag?

(i.e. organization, attention, call to action?)

Attention: This hashtag made people pay attention to women’s benefit.

Call to action: Setting off anguished conversation about the treatment of women online and in reality.